"At BeadForLife, we believe in the spark of potential, possibility and pride in every woman. We believe it's stronger than oppression, more tenacious than poverty, more powerful than helplessness. Which is why we do what we do: not only because we've seen women living on less than a dollar a day transform their own lives through small business, but also because we've seen ordinary women everywhere take meaningful action to help them do so.
That's how we chose our theme this holiday season: #bethespark2014 is a reminder that there's enormous potential in all of us - to change our lives, and to change the world."
Client : Bead For Life
Direction and Animation : Joy + Noelle
Producer : Patrick Melody
Writing and Voice Over : Kelly Sharp