This explainer video presents all the necessary information in a very simple and clear way. The goal is to entice people to want to learn more from the CAT’s experts about how to pursue a partnership and make the department seem approachable in a fun and familiar way. The infographic style allow for easy readability, clarity and engaging transitions. It is also a character driven piece starring the CAT. This personifies all the characters in the story and gives it a whimsical, visual look. It’s a modern take on childhood animations we all remember like Schoolhouse Rock and Sesame Street.

"The Center for Advanced Information Management at Columbia University helps companies achieve technical and economic success from their products and processes. We strive to provide effective, targeted assistance and to utilize the university’s intellectual strength and comprehensive infrastructure. We offer flexible approaches to solving industry’s problems. Our goal is to enable our industry partners to grow and prosper and to commercialize Columbia-developed technologies."

Client : The Center for Advanced Information Management at Columbia University
Direction and Animation : Joy + Noelle
Producer : Patrick Melody
Voice Over : Tamara Lynn
Sound Design : Arjun Sheth