TED | DNA COCKTAIL

 

DNA. It’s what encodes the genetic material of every living thing. And it also makes a yummy cocktail.

We teamed up with the folks over at TED to create this video, which stars TED Fellow synthetic biologist Oliver Medvedik, showing you how to make a delicious adult beverage out of frozen strawberries, pineapple juice and Bacardi 151. Follow the adorably animated instructions, and you’ll be able to isolate the DNA of strawberries while making a shot.

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Client : TED
Direction and Animation : Joy + Noelle
Assistant Animation : James Buran
Production : Kari Mulholland
Featuring : Oliver Medvedik
Sound Design: Arjun Sheth